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Celebrating Father’s Day

June 14, 2018

For the “Cool Dad”
“The Benson man is a cool dad guy… who wants stuff that’s casual and looks goods… great price value.” –Melissa Austria from GOTSTYLE

For the “Destination Dad”
“…pieces that can dressed up or dressed down, worn for a dinner date or a beach walk with the family.” –Matti D

For the “Always-on-the-go Dad”
“I love the long sleeve crewneck jersey… fit function and it’s so comfortable when I’m running around on the weekend when I’m not at work.” Ed Liston from HARRY ROSEN

We all know that our father is the coolest dad in the world. The one who can juggle all types of duties, from work, to traveling, to being that supportive parent at your soccer game cheering you on.

At Benson, we believe that our Benson guy embodies every type of dad. Our SS18 collection is the perfect collection that suits that man’s lifestyle. Our print options ranging from big prints to small prints, bright colours to muted colours, any cool, fashionable dad would wear this. Our linen shirts that’s available in every colour of the rainbow, perfect for any destination. Our cotton/elastane short to our joggers made for the dad who’s always on the go and appreciates comfort.

To celebrate his day, we’ve reached out to 3 of our retailers to share their take on who the Benson guy is.

Who is the Benson man and why does he speak to fathers and sons?

The Benson man is someone who effortlessly combines comfort and style with a transcendent sense of confidence and purpose. Made for those who hunger for adventure abroad but value connections at home and among friends, Benson embodies a versatile style to meet every generation’s unique needs and wants. Every father-son duo is treated to exceptional patterns and styles, created in a way that each individual’s distinct characteristics are highlighted and give them the opportunity to stand out from the crowd.

Benson preaches (and produces) what every man wants to practice: wearable comfort and easy style, all at an approachable price point. It checks all the boxes desired by every man, every father, and every son.

Styling tips from your fathers.
Comfort. Presentable. Trendy. Versatility.