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Intro to Benson Brand & Spring Collection
April 18, 2018
Founded in 2010, Benson was designed with one goal in mind – to create a functional, luxury menswear line at an approachable price point. A unique aspect of the Benson business model is that they own the Turkish factory where all the garments are produced. Being a completely vertical company in today’s competitive marketplace lends Benson a unique edge over competitors. This enables the brand to respond to trend changes and customer feedback with speed and efficiency.
Benson excels at being inclusive. Whether customers are looking at the fit, pattern, colour or even the price point, there’s something for everyone. Benson caters to a wide range of customers while simultaneously maintaining a strong brand identity. It is a brand that is filled with beautiful items that are easy to buy and easiest of all- to wear.
The Benson guy is drawn to classic styles with interesting details that makes his clothing functional and easy to care for. Benson finds endless inspiration in travel and so do customers. Benson’s goal is always to create a wardrobe that works for the modern man, no matter where he goes or what he’s doing.
Effortlessly wearable and incredibly comfortable, Benson’s top priority is mastering the feel of their garments. Aside from luxury fabrics, nothing speaks to the quality of the clothing like their incredible retailers. With every collection, Benson strives to perfect an ideal capsule of clothing to outfit the man who is looking for timeless pieces that he can transition from season to season. Customers can choose from linen button downs, printed voile button downs, woven chino pants, printed swimwear, printed woven shorts, French Terry Henleys, woven shorts, and even textured zip-ups.
The arrival of spring and summer 2018 is comprised of whisper-thin cotton voile shirts, extremely soft cotton/modal t-shirts, pre-washed linen and quick-dry swimwear, which are all available in an array of bright colours, variety of prints, and even pastel solid shades.